What Is Search Engine Optimization (SEO)?

Posted: November 25, 2015

This article will help you understand what Search Engine Optimization SEO is and why it's so important for your business.

Search engines like Google are how customers find your website and Search Engine Optimization affects how Google ranks your website. Fundamentally, SEO is placing your primary keywords in all the right places so that search engines know exactly what your page is about. Sounds easy right? Wrong. Obviously there is way more to it than that otherwise everyone would be ranking well. The algorithm that Google uses to rank your site is extremely smart. It knows to look for good SEO techniques known as White Hat SEO and bad techniques known as Black Hat SEO and will rank your website accordingly. Simply stuffing your primary keyword all over your page is not what you want to do and will only make your site rank lower on Google. There are many White Hat SEO techniques that can be implemented to help you site rank better. So many in fact that it's best to hire a company like Web Sales Group to optimize your site for you so you don't miss out on any opportunities to rank better.
What Can You Do To Rank Better?
Aside from hiring a professional SEO company the most important thing we teach our clients is "Content is King" and "Links are Queen". Google is all about collecting data and wants to see unique, natural reading text content and not just repetitive keywords and duplicate content. Duplicate content is when someone copies and pastes content from another website. The best thing you can do is continuously write unique, keyword rich content for your website keeping it updated frequently. The second most important thing you can do is to obtain links from other websites that are relevant to yours. The more links you have going to your web page from popular sites that have similar content the higher your rankings will be on Google.